Case Study: Stella McCartney boosts social campaign ROI with Dash Social

The Dashboard Stella McCartney Uses to Optimize Social Campaigns

Stella McCartney, the luxury fashion brand known for its sustainable and iconic vegan designs, needed a better way to manage a shifting social strategy across channels. As social media moved further toward short-form video and social entertainment, the team wanted to refine its content pillars, voice, and channel mix while proving the value of formats like Instagram Reels and TikTok. To do this, Stella McCartney adopted Dash Social Campaigns to measure organic social performance more effectively.

With Dash Social, Stella McCartney centralized reporting in a single dashboard, made campaign performance visible instantly, and could optimize smaller campaigns with micro-adjustments in real time. The results were significant: the team saved one week per month on reporting, increased Instagram engagement rate by 376%, and increased Instagram video views by 743%. Dash Social also helped Stella McCartney’s spring 2023 campaign deliver 44% more impressions than the benchmark average for similar campaigns.

Stella McCartney

Rémi Ipekci

Global Head of Digital Marketing & Social Media