Case Study: BÉIS boosts social engagement with Dash Social

The Competitive Insights BÉIS Uses To Outsmart Social

BÉIS, the travel bags and accessories brand founded by Shay Mitchell, wanted to stand out on crowded TikTok and Instagram feeds and better understand what content would resonate with its audience. To do that, the brand used Dash Social’s Competitive Insights and platform performance data to benchmark itself against the retail industry and refine its social strategy.

With Dash Social’s TikTok and Instagram insights, trending sounds, and sentiment features, BÉIS identified that video content drove far more engagement than static posts and leaned into low-lift, lo-fi videos that were quick to produce but highly effective. The approach helped BÉIS achieve 44% higher Entertainment Score on TikTok and 71% higher on Instagram than the industry average, plus a 400% increase in Instagram video views and 99% higher TikTok video views than the retail industry average.

BÉIS

Paige Tapp

Social Media Manager