Case Study: Ritual achieves 154% increase in likes and 199% increase in comments with Dash Hudson

Ritual - Customer Case Study

Ritual, the sustainable multivitamin brand, needed to expand its Instagram reach beyond its core health-conscious audience to include parents-to-be, teens, and men while maintaining existing engagement and navigating strict industry regulations. To solve this, Ritual partnered with Dash Hudson and adopted its social analytics and publishing tools—like Scheduler, Boards, and Your Posts analytics—to inform timing, content pillars, and real-time community responses.

Using Dash Hudson’s Scheduler to post at optimal times, Boards to group and analyze visual themes, and historic analytics to repurpose top content, Ritual increased posting consistency and engagement. The results were dramatic: month-over-month likes rose 154% and comments climbed 199% (July–August 2020), enabling faster content decisions, stronger audience growth, and a more strategic social program.

Ritual

Jordan Hughes

Senior Social Media Manager