Case Study: Cocokind achieves viral TikTok growth and streamlined analytics with Dash Hudson

Relatable Content and Audience Insights How Cocokind Wins on TikTok

Cocokind, a conscious skincare brand focused on sustainability and affordability, faced the challenge of adapting to TikTok’s short-form, entertainment-first landscape while keeping reporting and workflows simple. To understand what content actually drives views and growth—and to avoid added complexity—Cocokind partnered with Dash Hudson (TikTok Content Marketing Partner) and adopted Dash Hudson’s TikTok analytics platform.

Dash Hudson delivered customizable dashboards, content segmentation, a Trending Videos tool, and an Entertainment Score that let Cocokind measure historic performance and benchmark videos over time. Using these tools, Cocokind found fun content drives views while educational clips grow followers; its top video amassed 15.6M views (57x the industry average), averaged 3,565 views per day, and earned a 9.5/10 Entertainment Score—while Dash Hudson’s reporting significantly reduced manual effort.

Cocokind

Lauren Bliss

Director of Social Media