Case Study: Vanity Fair achieves 70% Instagram audience growth and boosts site traffic with Dash Hudson

New Media Magic Growth and Revenue for Publishers on Instagram

Vanity Fair needed to turn Instagram into a scalable source of traffic, engagement and revenue while gaining clear visibility into which content and partners actually moved the needle. To address this, Vanity Fair partnered with Dash Hudson and adopted its products—LikeShop to link posts to web content, Boards to segment and analyze content performance, and Relationship IQ to surface UGC and influencer impact.

With Dash Hudson’s LikeShop, Boards and Relationship IQ in place, Vanity Fair saw measurable lifts: a LikeShop click-through rate of 74%, average monthly Instagram engagements of +1.5M, monthly organic reach of +78M, and year‑over‑year audience growth of +70%. Dash Hudson’s tools also boosted site traffic, improved branded-content performance, and unlocked new partnership and revenue opportunities.

Vanity Fair

Jeffrey Tousey

Former Social Media Director