Case Study: MECCA achieves 64% TikTok follower growth and a data-driven organic and paid TikTok strategy with Dash Hudson

MECCA’s TikTok Balance Merging Organic and Paid Strategies

MECCA, Australasia’s leading beauty retailer, needed a way to build a balanced organic and paid TikTok strategy to reach Gen Z and drive long-term video performance. To do this, MECCA partnered with Dash Hudson and used Dash Hudson’s TikTok Insights (including the Trending Videos tool) to monitor video views, followers, and engagement rate in real time and identify content that resonates.

Using Dash Hudson’s TikTok Insights and Trending Videos tool, MECCA optimized creative concepts, tracked week-over-week and month-over-month performance, and amplified top organic content with paid ads. This organic-plus-paid approach delivered measurable impact—MECCA increased TikTok followers by 64% between July and October 2021—while boosting reach, engagement and overall ROI.

MECCA

Hannah Fillis

Head of Digital Marketing