Case Study: Wayfair Professional boosts B2B social engagement with Dash Social

How Wayfair Professional Disrupts B2B Social Media

Wayfair Professional, a B2B brand serving interior designers and other professional sectors, needed a social strategy that would feel more human, relatable, and shareable than traditional corporate B2B marketing. The company turned to Dash Social for social listening, scheduling, UGC permissions, and content management to better connect with its audience and strengthen brand loyalty.

With Dash Social, Wayfair Professional built a community-driven “Eras 2.0” strategy, used creator and UGC insights to surface high-performing content, and streamlined its workflows across listening, scheduling, and performance tracking. The results were significant: in 2024 on Instagram, the brand saw a 866% increase in video plays, a 2,757% increase in engagements, and a 304% increase in impressions, while Pinterest impressions grew by 132,682% year over year.

Wayfair

Amanda Evans

Head of B2B Brand Marketing & Promotions