Case Study: Urban Outfitters boosts social engagement and e-commerce success with Dash Social

How Urban Outfitters Breaks Barriers to Reach New Audiences

Urban Outfitters, a trendsetting fashion and retail brand, needed a better way to stay visible as social media shifted toward fast-moving, algorithm-driven platforms. To address audience fatigue and the decline of older editorial-style content, the company turned to Dash Social, using its social media management platform and analytics tools to better understand performance across Instagram and TikTok.

With Dash Social, Urban Outfitters revamped its content strategy, embraced memes and platform-specific creative, and used deeper analytics, social listening, and LikeShop to connect social content to e-commerce. The results were strong: TikTok video views increased by 424%, Instagram video views rose by 275%, and net new Instagram followers grew by 5,690% year over year, while social activity also helped drive product demand, including a tomato lamp that went on backorder.

Urban Outfitters

Alayna Giovannitti

Associate Director of Social Media