Case Study: United Airlines increases Instagram engagement with Dash Social

How United Airlines Increased Engagement on Instagram by 85%

United Airlines used Dash Social to strengthen its Instagram presence and keep pace with a fast-moving, culture-driven social audience. The airline needed a smarter way to manage a “creator mindset” content strategy, surface relevant user-generated content, and stay authentic while engaging everyone from aviation enthusiasts to casual travelers.

Using Dash Social’s Instagram Insights, UGC tools, listening, and analytics, United Airlines identified high-performing content, organized it into Galleries, and used organic learnings to inform paid campaigns. With Dash Social, United achieved a +85.2% increase in engagements, a +200.5% increase in video views, and a +33.8% increase in net new followers on Instagram, while also generating standout paid results like millions of impressions and strong ThruPlay and engagement rates.

United Airlines

Lauren Eiden

Manager, Social Media Programming