Case Study: Tory Burch Drives Community-Led Social Growth with Dash Social

How Tory Burch Redefines Social With Community-Led Strategy

Tory Burch, the fashion and luxury brand, wanted to sharpen its social media strategy as social shifted toward community-led, algorithm-driven engagement. Working with Dash Social and its social media management platform, the brand focused on understanding audience behavior, platform nuances, and the content types that resonated most across Instagram and TikTok.

With Dash Social, Tory Burch streamlined reporting, benchmarked campaigns, and used competitive and performance insights to move quickly on viral moments and content opportunities. The results included a 657% increase in average video views on TikTok, a 492% increase in likes on TikTok, and a 72% increase in average organic engagement rate on Instagram, all comparing H1 2024 vs. H1 2023.

Tory Burch

Charlie Isen

Manager, Digital Innovation, Platform Lead