Case Study: The INKEY List achieves +598% Instagram growth and +110% higher engagement with Dash Hudson

How The INKEY List Leans Into Insights and Community to Propel Social Media Impact

The INKEY List, a direct-to-consumer skincare brand, faced the challenge of scaling social content and community engagement as global social usage surged. To create more digestible still and video content and to better feed audience insights into its content strategy, The INKEY List adopted Dash Hudson’s software platform—using features like Boards, Insights, Community and IGTV metrics—to surface performance data and guide creative distribution across social touchpoints.

Dash Hudson enabled content segmentation, real-time benchmarking, video measurement (including the unique Saves metric) and community trend surfacing, allowing The INKEY List to optimize creative and reporting workflows. As a result, the brand achieved +110% higher engagement than the skincare industry average, grew its Instagram community by +598%, and saved 10–12 hours per week while boosting video performance and campaign measurement using Dash Hudson.

The INKEY List

Kasey Ford

Social Media Manager