Case Study: Kendra Scott achieves 62% Instagram follower growth and evolves its Instagram strategy with Dash Hudson

How Texas Born Jewelry Brand Kendra Scott Partnered With Dash Hudson To Inform The Brand’s Social Strategy And Leverage Ai Technology To Deliver Its Growing Audience The Highest Quality Content

Kendra Scott, the Austin-based jewelry and lifestyle brand, needed to evolve its Instagram presence beyond product laydowns as it expanded into homewares and lifestyle goods. To introduce more fashion- and home-focused content while still resonating with a jewelry-oriented audience, Kendra Scott partnered with Dash Hudson and used Dash Hudson’s Vision technology to guide creative and strategic decisions.

Dash Hudson’s Vision analyzes thousands of visual cues to predict what content will engage the brand’s audience, allowing Kendra Scott’s social team to test, refine, and publish the most resonant posts in real time. By relying on Dash Hudson’s insights and tools, Kendra Scott grew its Instagram following by 62% and built a stronger, more engaged community while evolving its brand storytelling.

Kendra Scott

Meg Moody

Social Media Manager