Case Study: Talenti grows video views and engagement with Dash Social

How Talenti Grew Views by +366% Through Entertaining Short-form Videos

Talenti, the U.S.’s #1 best-selling gelato brand, wanted to make its social content more engaging as static imagery on platforms like Instagram and TikTok was losing traction. To better communicate the taste and appeal of its products, Talenti turned to Dash Social for insights into content performance, short-form video strategy, and UGC discovery.

Using Dash Social’s analytics, Vision AI, and platform-specific performance measures like Effectiveness Rate and Entertainment Score, Talenti shifted to a video-first approach and tested more lo-fi, behavior-based TikTok content alongside Reels and UGC on Instagram. The results included a 366% increase in organic Instagram video views, a 654% increase in estimated UGC reach, and a 63% increase in average TikTok Entertainment Score, with creator-led content also showing a clear connection to sales lift.

Talenti

‍Stephanie Zhang

Associate Brand Manager (Operations)