Case Study: REVOLVE achieves data-driven Instagram Stories insights and improved engagement with Dash Hudson

How Revolve’s Social Team Leverages Dash Hudson’s Stories Insights Feature To Gain An Understanding Of The Brand’s Performance On The Channel

REVOLVE, the L.A.-based fashion e-tailer known for trendsetting Instagram content and influencer-driven activations, wanted to experiment with a raw, behind-the-scenes Stories strategy but had no way to measure whether that unfiltered content was resonating. To fill that gap they turned to Dash Hudson and its Stories Insights feature to gain visibility into Stories performance.

Dash Hudson’s Stories Insights provided REVOLVE with story-level and post-level metrics (reach, impressions, exit rate), filtering, CSV export and downloadable Stories, enabling the team to analyze performance by event, day and post. Using Dash Hudson, REVOLVE found measurable gains and patterns—average story reach of 64,346 and impressions of 66,528 with an average exit rate of 6.27%, a standout story that reached 120,814 (122,652 impressions, 8.7% exit rate), and post-level exit rates dropping from 20.05% to 3.24% across a six-post story—allowing them to optimize timing, prove ROI to partners, and increase engagement during events.

Revolve

Anna Tran

Brand Director