Case Study: Rent the Runway achieves streamlined social collaboration and a 21% community engagement lift with Dash Hudson

How Rent The Runway Turned To Dash Hudson To Streamline Its Content Strategy, Collaborate More Efficiently Between Teams, As Well As Save Precious Time And Resources

Rent the Runway, the subscription-based designer-rental fashion service, faced a time-consuming, fragmented Instagram workflow: social, marketing, and creative teams manually sifted tags, duplicated efforts, and relied on a separate link-in-bio tool to make posts shoppable. To address this, Rent the Runway partnered with Dash Hudson and adopted Dash Hudson’s Boards and Scheduler to centralize earned and owned visual content and streamline approvals.

Dash Hudson’s Boards enabled Rent the Runway to group, review, and stage top-performing community content while the Dash Hudson Scheduler moved approved assets straight to a posting calendar, optimized timing, and connected posts to product links. The platform saved the social team 5–10 hours per week, increased community content use across channels, and drove a measurable +21% engagement for community content versus original content, improving collaboration and overall social efficiency.

Rent the Runway

Alyssa Bronander

Senior Manager of Growth