Case Study: Made by Nacho boosts social media engagement and brand awareness with Dash Social

How Made by Nacho Uses AI to Outperform the CPG Industry

Made by Nacho, a pet food brand founded by Bobby Flay, faced the challenge of building brand awareness and standing out in the crowded CPG market. The goal was to leverage its unique story to create an engaging, top-of-funnel social media presence rather than focusing on direct sales. To inform and enhance this strategy, the brand turned to Dash Social and its Vision AI service.

Dash Social’s Vision AI provided Made by Nacho with predictive analytics and data-driven insights into audience preferences, such as identifying the most engaging visual elements for its content. This allowed the brand to optimize its posts and integrate high-performing organic content into paid campaigns. As a result, Made by Nacho achieved a 49% higher Entertainment Score than the CPG average on TikTok and a 633% higher engagement rate on Instagram, solidifying its position as a leader in social media entertainment.

Made by Nacho

Anna Seeley

Brand and Social Strategist