Case Study: LEGOLAND California Boosts Social Engagement with Dash Social

How LEGOLAND Builds a Social Media Presence as Delightful as Its Parks

Legoland California wanted to strengthen its social media presence with content that felt playful, family-friendly, and engaging across audiences and platforms. Using Dash Social, the team aimed to better manage planning, track performance, and understand what content resonated most with guests, vacation planners, and theme park fans.

With Dash Social’s scheduling, content duplication, dashboards, AI-powered listening, Vision AI, and analytics tools like the Entertainment Score, Legoland California streamlined content management and refined its strategy with data-driven insights. The results were strong on Instagram, with a 471% increase in UGC mentions, a 339% increase in UGC estimated reach, and a 128% increase in net new followers, along with a 44% increase in video views, 201% increase in comments, and 118% increase in shares.

Legoland California

Jennifer Howlett

Social Media Executive