Case Study: Kendra Scott achieves 14x ROAS and 25% more purchases with Dash Hudson Vision

How Kendra Scott Leverages AI Technology to Drive ROI for the Brand’s Paid Social Campaigns

Kendra Scott, an innovative jewelry designer and retailer, faced the challenge of choosing the most effective images for paid social campaigns from a library of thousands, historically relying on gut instinct despite knowing product-focused imagery resonated with their customers. To bring data to their creative decisions, Kendra Scott partnered with Dash Hudson and its Vision technology.

Dash Hudson’s Vision used computer vision and machine learning to predict top-performing photos, and Kendra Scott ran Facebook A/B tests comparing Vision-recommended creative to their usual selections. The Dash Hudson-powered approach delivered measurable impact: 14x ROAS (a 48% increase) and a 25% increase in on-site purchases, demonstrating that data-backed creative selection significantly improved campaign ROI.

Kendra Scott