Case Study: Hulu achieves a 40% increase in social engagement with Dash Hudson

How Hulu Grows Its Social Media Engagement Using Dash Hudson

Hulu needed to grow social media engagement without stifling its spur-of-the-moment creativity and wanted to use data to make faster, smarter content decisions. To do that, Hulu adopted Dash Hudson’s social insights platform—using Dash Hudson Boards and Story Boards for granular post and Stories measurement and Visual IQ/Vision to predict creative performance and test thumbnails before publishing.

Dash Hudson helped Hulu prioritize what content to push, simplify Stories reporting, and predict wins with AI-driven visual analysis, backed by proactive support and easy onboarding. The results were measurable: a 40.3% increase in engagement and a 20.8% increase in effectiveness in August 2021 vs. the prior month, a highlighted +73.8% increase in effectiveness on tested creative, and $14.5M in earned media value from influencers and partnerships.

Hulu

Tatiana Holifield

Director, Brand Social