Case Study: Goody achieves 831% one-year and 1,478% two-year Instagram growth with Dash Hudson

How Hair Accessories Brand Goody Is Using Data-backed Insights To Grow Its Audience On Instagram, While Staying True To Its Brand Identity

Goody, a century-old hair accessory brand, faced the challenge of staying relevant and growing its Instagram audience while communicating a cheerful, modern brand identity. To sharpen its social strategy and boost engagement, Goody partnered with Dash Hudson and used Dash Hudson Boards and Visual IQ to inform content decisions.

Using Dash Hudson Boards to organize content pillars and Visual IQ’s AI-driven visual predictions, Goody optimized its creative mix and community content to what resonates most with followers. The Dash Hudson tools drove measurable impact: Goody grew from under 7K followers to over 100K—an +831% increase in one year and +1,478% in two years—while specific content saw big engagement gains (Video +55%, Colored Hair +472%, Scrunchies +114%).

Goody

Nicole Krinsky

Former Social Media Manager