Case Study: GANNI boosts organic Instagram video views with Dash Social

How Ganni Grew Its Organic Instagram Video Views By Over 60%

GANNI, the Scandinavian luxury fashion brand, wanted to bring more rigor to its social media marketing and capitalize on the rise of social entertainment by increasing its investment in Instagram video. To do that, GANNI turned to Dash Social and its Reels Insights solution to better understand which content resonated most with its first-mover and Gen Z audience.

Using Dash Social’s Reels Insights, Boards, and scheduling tools, GANNI identified top-performing content pillars, streamlined cross-channel planning, and made it easier to schedule Reels in-platform. The results were strong: Dash Social helped GANNI achieve a 60.4% increase in organic video views, a 20% increase in video effectiveness, and a 6.9% increase in average organic reach.

GANNI

Ira Tassouli

Community Editor