Case Study: Flamingo Boosts TikTok Engagement and Retention with Dash Social

How Flamingo Beat Retention Rates with Competitive Insights

Flamingo, a leading body hair and care brand, needed a better way to balance entertaining short-form video content with clear brand messaging while keeping up with fast-moving TikTok trends. The team also wanted a more efficient way to understand the competitive landscape and report performance to leadership, and used Dash Social’s social media analytics and competitive insights tools to support its TikTok-first strategy.

Using Dash Social’s TikTok Insights, competitive benchmarking, predictive AI, and UGC features, Flamingo identified what content resonated, tracked competitors, and built more effective reporting and creative plans. The results included a 65% increase in Entertainment Score on TikTok, a 52% higher Retention Rate, 41% higher retention than the industry average, and a 50% reduction in performance reporting time.

Flamingo

Chelsea Trout

Social Media Manager