Case Study: eos Goes Viral and Boosts Engagement with Dash Social

How eos Goes Viral With Stellar Community Management

eos Goes works in the crowded beauty/CPG space and needed a better way to connect authentically with audiences, respond quickly to trends, and turn community engagement into brand growth. To do that, eos Goes used Dash Social’s social listening, analytics, scheduling, and community management tools to better understand audience sentiment, find resonant content, and streamline weekly reporting and content planning.

With Dash Social, eos Goes built a more agile, community-led social strategy that amplified UGC, supported creator and fan engagement, and aligned platform-specific content across Instagram and TikTok. The results were strong: in 2023, eos saw a 157% increase in TikTok video views, a 74.9% increase in comments, and an 86.2% increase in shares versus 2022, plus one product launch generated over 1.8 million impressions, 3,000+ UGC mentions, 850,000 video views, and sold out in just 14 hours.

eos Goes

Tihany Luna

Brand Manager