Case Study: Coterie Drives Community Growth with Dash Social

How Coterie Drives Community Growth Through Social Listening

Coterie, a modern baby brand known for eco-friendly and stylish diapers, needed to stand out in a crowded market while creating meaningful parenting narratives that resonated with its community. To do this, Coterie used Dash Social’s AI-Powered Social Listening, Community Insights, and Community Manager tools to better understand audience sentiment, track engagement, and identify the content and conversations that mattered most.

With Dash Social, Coterie analyzed comments, tagged posts, UGC, and sentiment to guide its content strategy and campaigns, including authentic creator and customer-led content. The approach helped drive a 27% increase in average engagement rate across channels, a 700% increase in positive sentiment on Instagram, a 470% increase on TikTok, and a 45% increase in both UGC estimated reach and UGC mentions in the first four months of 2023.

Coterie

Cheyenne Adler

Senior Social Strategist