Case Study: ColourPop builds community and boosts TikTok performance with Dash Social

How ColourPop Is Leading the New Community-Driven Era on Social

ColourPop, the beauty brand known for social-first product launches, needed a way to stand out in an increasingly crowded industry and keep pace with fast-changing social algorithms. To better understand what content resonated, strengthen community engagement, and manage feedback more efficiently, ColourPop used Dash Social’s social media management and insights platform, including TikTok Insights, reporting, creator management, and community tools.

With Dash Social, ColourPop built a more data-driven, community-first content strategy that optimized for entertainment, creator-led content, and rapid response to audience feedback. The results included a 321% increase in average TikTok video views, a 151% increase in TikTok follower growth rate, and more than five hours saved each month in reporting. Dash Social also helped ColourPop track over 2,000 creator relationships, generate more than $159 million in earned media value, and achieve a 6.1% average UGC engagement rate.

ColourPop

Lucy Landry

Senior Social Media Manager