Case Study: Clique achieves a 65% engagement lift with Dash Hudson Vision

How Clique Is Able To Marry Creative Instinct With Data By Leveraging The Content Performance Predictor Housed In Dash Hudson's Visual Intelligence Technology

Clique, the global media, marketing, and consumer brands company behind outlets like Byrdie and Who What Wear, faced the challenge of quickly finding high-performing visual assets among millions of owned and earned images for Instagram. To address this, Clique deployed Dash Hudson’s AI-powered visual intelligence platform, Vision, to surface, analyze, and predict which photos would perform best.

Using Dash Hudson Vision, Clique’s Byrdie team ran a two-week test comparing Vision-recommended images to manually selected controls and recorded a 65% average engagement lift on the Vision-picked posts. Dash Hudson’s Campaign Analysis and Search features also sped up curation, removed guesswork from image selection, and helped Clique scale faster, data-driven creative decisions.

Clique

Kelsey Simmons

Senior Business Intelligence Analyst