Case Study: Charlotte Tilbury boosts social engagement with Dash Social

How Charlotte Tilbury Executes an Iconic Social Media Presence

Charlotte Tilbury, the beauty and skincare brand behind a highly recognizable social presence on TikTok and Instagram, needed a way to keep pace with fast-moving social trends while building stronger community engagement across platforms. The team also wanted to tailor content by channel, manage high volumes of comments, and better connect social activity to sales and in-store traffic using Dash Social’s platform.

Using Dash Social’s Community Manager, UGC tools, Social Analytics and Reporting, Product Tagging, and LikeShop, Charlotte Tilbury streamlined community engagement, surfaced trending content, and tracked performance more effectively. The results included a +50% increase in TikTok reach, +36% increase in TikTok video views, +25% increase in TikTok Entertainment Score, +17% increase in TikTok engagement rate, and 1B estimated UGC reach, helping drive both brand buzz and business impact.

Charlotte Tilbury