Case Study: BHLDN achieves 82% higher Pinterest engagement and boosted conversions with Dash Hudson

How BHLDN’s Pinterest Strategy Bolsters Cross-Channel Marketing

BHLDN, Anthropologie’s curated wedding brand, turned to Pinterest—its top traffic driver with 10M monthly views—to preview its Spring 2020 collection and needed a stronger, data-driven read on which visuals and dress styles would inspire brides to buy. To inform creative direction across marketing and ecommerce, BHLDN partnered with Dash Hudson to dive deep into Pin performance and audience preferences.

Using Dash Hudson’s content segmentation, creative analytics, bulk scheduling, and multichannel reporting, BHLDN repurposed ecommerce imagery, linked Pins to email-capture pages, and optimized visuals in real time. Dash Hudson’s insights helped BHLDN launch a multichannel campaign that delivered a +82% engagement lift vs. the brand’s average Board and clear breakout wins—Off the Shoulder dresses +25.8% engagement, closeups +13.8%, Kantara +61.7%, and Heartleaf +101.1%—driving stronger traffic and conversion-ready creative.

BHLDN

Kelly Reid

Associate Social Media Manager