Case Study: Beautyblender achieves 54% higher average video views and 30% more video posts with Dash Hudson

How Beautyblender Leverages Dash Hudson As A One-stop Solution To Improve The Brand’s Performance On Instagram, And Gain A Profound Understanding Of Its Social Efforts And Results

Beautyblender, the iconic makeup sponge brand, needed to scale short-form video on Instagram and better surface community-created motion content while tracking performance and scheduling posts. To solve this, Beautyblender partnered with Dash Hudson and adopted the Dash Hudson platform—using features like the Organic Reach tab, Scheduler, and Boards—to discover tagged videos, obtain creator permissions, and plan posts around peak audience times.

Dash Hudson enabled Beautyblender to centralize community video discovery, drag-and-drop scheduling with preplanned captions and commerce links, and granular performance tracking by post and campaign. As a result, Beautyblender increased video post frequency by 30%, saw average video views rise by 54% (with videos averaging +60,500 views), saved time on planning, and confirmed that video consistently outperforms static images.

Beautyblender

Julia Casella

Former Social Media Manager