Case Study: ba&sh achieves +216% social growth and +26% higher CTR with Dash Hudson

How ba&sh Drove Instagram Growth by Leaning into Its Community

Ba&sh, the fast-growing French fashion label founded in 2003, faced the challenge of closing the distance between traditional aspirational luxury and Instagram’s community-driven conversations while preserving its elevated brand positioning. To meet this need, Ba&sh turned to Dash Hudson, using tools such as Dash Hudson Insights and Relationships (and later LikeShop) to gain audience intelligence and scale more authentic social interactions.

Dash Hudson provided analytics, influencer discovery and UGC sourcing, and a link-in-bio commerce solution that together drove measurable gains: +216% social growth since adopting Dash Hudson, 4.9M average weekly organic reach, ~193K average monthly Earned Media Value, and a LikeShop click-through rate 26% higher than the luxury industry average (example period: 6,789 clicks, 51.88% CTR). Dash Hudson’s platform enabled Ba&sh to quantify ROI from partnerships and convert community engagement into commerce.

Ba&sh

Emilie Beneteau

Global Digital Influence & Social Media Director