Case Study: ALOHA achieves 13% Instagram engagement growth with Dash Hudson

How ALOHA Leverages Dash Hudson's Tools To Hone in On What Resonates Most With its Audience, Effectively Increasing The Brand's Engagement And Site Traffic As a Result

Aloha, a modern plant-based protein bars and powder brand, needed to stand out in a crowded food market and crack the Instagram engagement code. Aloha partnered with Dash Hudson, leveraging Dash Hudson Boards to analyze photo and video performance and shape a content strategy true to the brand.

Using Dash Hudson’s analytics, Community Manager, Organic Reach and LikeShop features, Aloha grouped creative assets, identified high‑performing themes (like anti‑busy culture and product education), and prioritized community replies and regrams. The results with Dash Hudson: a 13% lift in Instagram engagement in year one, anti‑busy/product education posts outperforming average engagement by 82%, and stronger click‑throughs to content and commerce via LikeShop.

Aloha

Taylor Cronk

Former Social Media Manager