Case Study: Free People achieves measurable ROI, major time savings, and higher engagement with Dash Hudson

How a Social Media Dashboard Helps Free People Find Success

Free People, a contemporary fashion brand managing four social accounts, faced fast-changing consumer behavior and the socialization of e-commerce that made it hard to prioritize marketing investments while protecting brand integrity. To address these challenges, the brand turned to Dash Hudson and its platform—using Dashboards, Relationships, and Vision (Dash Hudson’s AI-driven content tool)—to streamline reporting, measure influencer ROI, and predict high-performing creative.

Dash Hudson implemented consolidated Dashboards to simplify reporting (saving about 156 hours a year, roughly 3 hours a week), Relationships to quantify influencer and UGC ROI, and Vision to identify top-performing imagery. The results included Relationships becoming core to reporting, Vision-predicted images driving on average +200% higher sessions and +400% higher demand, and month-over-month gains such as +48% average engagement and +19% effectiveness—demonstrating clear, measurable impact from Dash Hudson’s tools.

Free People

Coleen O’Hara

Social Media Manager