Case Study: Large CPG Brand achieves +109% followers and +60% engagement on Instagram with Dash Hudson

How a Prominent CPG Brand Optimized Its Photos and Videos for Revenue

Large CPG Brand, a prominent grooming company launching a men’s line, needed to move quickly to turn viral Instagram momentum from a hashtag campaign into real product sales. The team required tools to validate creative on set, optimize feed performance, and connect social content directly to retail—so they partnered with Dash Hudson.

Dash Hudson supplied AI‑powered solutions (Competitive IQ for research, real‑time predictive visual performance on set, Scheduler and Boards for planning/optimization, and LikeShop to link posts to product pages) that let the brand pivot creative and measure impact in real time. The results were substantial: total reach of 1,275,585, followers +109% and engagement +60% in one month, viral multi‑channel reach, and demonstrable in‑store sales lift tracked through Dash Hudson’s reporting.