Case Study: Taylor & Pond achieves an 83% increase in average effectiveness rate and faster client reporting with Dash Hudson

How a Digital Marketing Agency Uses Social Data to Hone Its Client Strategy

Taylor & Pond, a full-service digital marketing agency with more than 25 years of experience, needed a way to monitor social performance across multiple clients, customize reporting for each brand, and prove the ROI of influencer relationships—especially for beauty and CPG accounts. To solve these challenges the agency turned to Dash Hudson, adopting its Dashboards and Relationships solutions to centralize social analytics and tailor reports for individual clients.

Using Dash Hudson, Taylor & Pond created client-specific Dashboards that save each digital manager up to five hours per week, track an effectiveness rate (engagement relative to reach), and use Relationships/EMV to quantify influencer ROI. The impact was measurable: an 83% increase in average effectiveness rate and a 20% increase in average engagement rate in September 2021 versus the previous month, plus faster, more granular reporting and clearer influencer performance insights.

Taylor & Pond

Kassidy Abbott

Senior Digital Account Manager