Case Study: 1stDibs Achieves 80% More LikeShop Clicks with Dash Social

How 1stDibs Prioritized Social Engagement to Grow Website CTR by 80%

1stDibs, a leading online marketplace for home furnishings, decor, art, and jewelry, needed to strengthen social engagement and adapt its content strategy as the home industry faced slower decorating demand post-pandemic. With Dash Social, the brand sought better visibility into content performance so it could understand what resonated with audiences, humanize its brand, and drive more visitors from social media to its website.

Using Dash Social’s Dashboards, Boards, Creator Management, YouTube insights, and LikeShop, 1stDibs was able to analyze performance in real time, refine video storytelling, and create a smoother path from social content to product pages. The result was a 5.9% increase in average organic effectiveness on Instagram, 24.8% more organic Instagram video views, and an 80% increase in LikeShop clicks, helping Dash Social drive stronger website traffic and purchase intent for 1stDibs.

1stdibs

Jessica Gatdula

Senior Manager, Social Media