Case Study: House Beautiful UK achieves 40% engagement uplift and 36% follower growth with Dash Hudson

House Beautiful’s AI-Backed Visual Marketing Strategy

House Beautiful UK, a leading interiors publisher, needed to expand its reach on Instagram and make data-driven creative decisions to boost core KPIs like engagement, follower growth, and Stories exit rate. To remove guesswork from photo selection and better serve its audience, the team partnered with Dash Hudson and adopted its visual intelligence tools, including Vision, Visual IQ, and Story Boards.

Dash Hudson’s Vision analyzed thousands of visual elements to predict image performance, Visual IQ benchmarked competitor visuals, and Story Boards segmented Stories performance—helping House Beautiful UK refine content in real time. As a result of using Dash Hudson, the publisher’s average engagement rate rose 40% and follower growth climbed 36% in six months, it celebrated its most-liked post ever, and saw improved Stories metrics (lower exit rates and higher impressions, reach, and swipe-ups).

House Beautiful UK

Olivia Heath

Digital Editor