Case Study: Harrods achieves a 119% lift in social-driven traffic with Dash Hudson

Harrods and Heritage New Perspectives on Luxury Marketing for a Social Generation

Harrods, a heritage luxury retailer, faced the challenge of translating its timeless, highly polished brand into fast-moving, authentic social content without diluting its elevated positioning. To tackle this, Harrods turned to Dash Hudson, adopting its suite—notably Visual IQ for visual analytics and LikeShop for social-to-site conversions—to inform content strategy and align social, creative, editorial, and e‑commerce teams.

Dash Hudson’s Visual IQ used AI-driven analysis to surface high-engagement visual trends and competitor insights, enabling Harrods to test social-first formats (short-form video, lo-fi behind-the-scenes) with data-backed confidence, while LikeShop accelerated and tracked conversions. The program improved cross-functional alignment and measurable performance: LikeShop clicks rose +119% (Dec 2020 vs prior month) and average click-through rate increased +20% (Feb 2021 vs prior month), alongside clearer KPI tracking and faster creative iteration.

Harrods

Jodie Blackbrough

Head of Digital Content