Case Study: Cotton On achieves 70–90% above-average Instagram content performance with Dash Hudson's Vision

Cotton On - Customer Case Study

Cotton On, the Australian apparel retailer, needed to scale its Instagram presence with faster, more predictable creative that would cut through heavy social noise. The brand partnered with Dash Hudson and adopted its Vision visual intelligence platform to turn Cotton On’s instincts about imagery into data-backed decisions and speed up content production.

Dash Hudson’s Vision analyzes photos from campaigns, social and CMS, predicts which images will perform, and gives real-time on-set feedback to guide shoots and influencer selection. Using Dash Hudson, Cotton On moved from ~15% of campaign images performing above average to 70–90% after implementing Vision, now uses Vision-approved influencer images for 80% of its email visuals, and has seen higher engagement, click-throughs and conversions while saving time and costs.

Cotton On

Mariah Fox

Former Global Social Media Manager