Case Study: CB2 boosts social engagement and sales with Dash Social

CB2 Crafts a Shopping Experience Led by Editorial, UGC and Creators

CB2, part of the Crate & Barrel family of brands, wanted to grow its social media footprint, energize its community, and stand out in a crowded home decor market. To do that, it turned to Dash Social and its platform features to identify high-performing content types, including short-form video and user-generated content (UGC), while improving the path from social inspiration to purchase.

With Dash Social, CB2 streamlined UGC rights management, used Vision AI and reporting dashboards to guide content decisions, and connected social content to its website through LikeShop. The strategy helped CB2 increase Instagram LikeShop clicks by 54.8%, average Instagram Effectiveness Rate by 40.4%, Instagram Stories link clicks by 21.4%, Pinterest saves by 40.5%, and Pinterest outbound clicks by 51% in 2023 versus 2022.

CB2

Sara Tesser

Marketing Specialist