Case Study: Summer Fridays amplifies customer voices and boosts engagement with Dash Social

Boosting Customer Voices with AI Social Listening

Summer Fridays, the skincare brand founded by influencers Marianna Hewitt and Lauren Ireland, needed a way to create authentic, engaging content in a competitive beauty market while balancing polished campaign imagery with relatable user-generated content. Using Dash Social’s AI-Powered Social Listening tool, the brand was able to monitor community feedback, trends, and competitor activity to better understand what resonated with its audience.

With Dash Social, Summer Fridays amplified customer voices, expanded its use of UGC, and strengthened its content strategy with insights from sentiment analysis and visual trends. The results were strong: followers increased 71% across channels, engagements rose 40%, and video views grew 68% from February to April 2023 versus the prior three-month period, while UGC delivered 6,500% higher engagement rates than the brand average and 1,400% higher total reach than in-feed content.

Summer Fridays

Caleb Simpson