Case Study: Balmain & Co achieves major social engagement, UGC reach and website traffic growth with Dash Hudson

Balmain Leads the Way with Entertaining Luxury Marketing

Balmain & Co, the Parisian luxury house, needed to evolve from traditional editorial content to an “entertainment-first” social strategy while staying true to its brand DNA. The team faced challenges in connecting its social community to campaign activations, measuring creator ROI, and getting fast, actionable insights across photo and video content. To solve this, Balmain & Co turned to Dash Hudson, using tools such as Vision, Relationships, Dashboard and LikeShop to track visual performance, influencer impact, and cross-channel metrics.

Dash Hudson delivered a data-driven solution: Vision’s AI surfaced real-time creative insights, Relationships and EMV quantified creator performance, Dashboard consolidated cross-channel reporting, and LikeShop improved social-to-site conversion. The results were dramatic — +195% UGC reach, +358% increase in saves, +74% rise in organic comments (month-over-month), a +336% higher average effectiveness rate versus the luxury average, and a +279% increase in website clicks in the first year using Dash Hudson. These gains enabled Balmain & Co to scale entertaining, measurable social campaigns and make creator decisions backed by data.

Balmain & Co

Rhyan Clemenz

Social Media and Influence Manager