Case Study: Country Living UK achieves 36% follower growth and major engagement gains with Dash Hudson

Balancing Data and Aesthetics to Engage New Audiences on Instagram

Country Living UK, the Hearst UK title that celebrates rustic homes and country life, needed to better understand which photos and videos would stop its audience mid-scroll and drive engagement on Instagram. To move beyond branding instincts, the publisher turned to Dash Hudson, using tools like Boards (content segmentation) and Instagram Insights to analyze owned and earned visuals and surface what resonates with followers.

Dash Hudson helped Country Living UK implement a data-driven content strategy—using Boards to compare visual styles in real time and Instagram Insights to attribute follower growth to specific posts—leading to a highly successful #CottageWeek campaign and sustained audience growth. Results included +45% new followers month-over-month for the campaign, +242% organic reach MoM, a 42% lift in profile views, 2.38% average post engagement, and +36% follower growth in six months using Dash Hudson.

Country Living UK

Emma-Louise Pritchard

Digital Editor