Case Study: Licious builds a culture of recognition with Darwinbox

Licious Builds a Culture of Gratitude With Darwinbox

Licious, a leading D2C meat brand in India with 3,000+ employees across Bengaluru and 16 cities, needed a better way to build a cohesive workplace culture across a geographically dispersed workforce. Its existing rewards and recognition efforts were too dependent on managers and founders, and lacked a consistent way to acknowledge everyday contributions. Darwinbox helped Licious address this challenge with its HR and recognition platform.

With Darwinbox, Licious rolled out organization-wide recognition, from peer-to-peer badges to broader awards, making appreciation easier and more inclusive across the company. The impact was strong: 13,000 badges were awarded in just six months, and employee NPS improved from 7.4 to 8.3, a 9-point increase overall. Darwinbox also helped reinforce Licious’s “Lician” culture of recognition, inclusivity, and operational efficiency.

Licious

Naveen Kumar Nerlaje

Chief Human Resources Officer