Case Study: Licious boosts recognition and engagement with Darwinbox

Licious awards 13,000 badges in 6 months with Darwinbox

Licious, a major Indian e-commerce meat brand with a geographically diverse workforce, faced the challenge of cultivating a universal culture of recognition. Their existing program lacked reach, was overly dependent on managers, and failed to acknowledge everyday contributions. They sought a comprehensive platform from vendor Darwinbox to embed recognition into their daily operations and build a more unifying culture.

By implementing Darwinbox's Rewards & Recognition module, Licious empowered all employees to easily acknowledge each other's work. The solution drove significant results, including the awarding of 13,000 badges within just six months. This widespread adoption led to a measurable increase in employee engagement, lifting their Employee Net Promoter Score (ENPS) from 7.4 to 8.3 and successfully cultivating a strong, inclusive 'Lician' culture across the entire organization.

Licious