Case Study: Cebu Pacific elevates HR digitization and candidate experience with Darwinbox

HR Processes to New Heights with Darwinbox

Cebu Pacific, the Philippines’ leading low-cost airline, worked with Darwinbox to modernize and digitalize HR processes across the employee lifecycle. With a growing workforce and a need to stay competitive through digital transformation, the airline wanted a more efficient, integrated way to manage talent workflows for HR, applicants, and employees.

Darwinbox implemented an end-to-end talent management solution, including applicant tracking, recruitment automation, and performance management with integrated values, competencies, and individual development planning. The results included a candidate satisfaction score increase from 4.3 to 4.7 out of 5, 100% adoption of online IDP, and recognition for Best Employer Brand in the 2022 LinkedIn Talent Awards.

Cebu Pacific

Felix Lopez

Chief Human Resource Officer