Case Study: Lulu Group India creates an agile retail workforce with Darwinbox

How Lulu Group India Created An Agile Retail Conglomerate

Lulu Group India, a retail conglomerate with 10,000+ employees across malls, hypermarkets, e-commerce hubs, convention centers, and a flight kitchen, needed a better way to support its frontline workforce. With many store employees lacking PC and email access, HR processes like attendance, leave, payslips, and requests were difficult to manage, and the company also needed a more agile, scalable HR operation as it expanded rapidly.

Darwinbox provided a mobile-first HR platform to centralize HR operations, improve frontline access, streamline movement across business units, automate payroll and incentive management, and give managers real-time visibility into attendance, shifts, and employee data. With Darwinbox, Lulu Group India doubled in size in 1.5 years, standardized salary structures across locations, and enabled 4 sales incentive schemes, 52 non-sales schemes, and 152 KPIs through automation and configurability.

Lulu Group

Rajiv KP

Head Human Resource