Case Study: makeO achieves HR automation and greater flexibility with Darwinbox

How is Spreading Smiles at With Darwinbox makeO Greater HR Flexibility and Automation

makeO, India’s leading clinical beauty platform, was growing fast across 17 cities and needed a scalable HR system to replace manual, disconnected processes. The team struggled with uncentralized data, delayed updates, heavy manual work, and limited automation across the employee lifecycle, so it turned to Darwinbox to serve as the backbone of HR.

With Darwinbox’s HR platform, makeO implemented customizable workflows, streamlined recruitment, real-time attendance tracking, and a centralized helpdesk. The results included 6x headcount growth from 500 to nearly 3,000 employees in 8 months, attendance data sync dropping from 3 days to 0, payroll processing saving 4 manhours, org-charting setup time improving from 1–2 months to 15 days, and a better employee and candidate experience overall.

makeO

Syed Ibrahim

Chief Human Resources Officer