Case Study: Ascenta rebrands for a stronger brand voice with Dark Roast Media

Ascenta rebrands for growth with Dark Roast Media, building a timeless brand identity and voice

Dark Roast Media provided branding services to Ascenta, a B2B marketing firm specializing in direct sales and customer acquisition. The customer faced the challenge of needing a complete brand overhaul to resonate with a wider audience and support its company-wide expansion.

The solution implemented by Dark Roast Media was a comprehensive rebrand that developed a new brand identity, visuals, and key messaging. This work was inspired by Ascenta's unique face-to-face marketing strategy, known as the Human Commercial. While the case study does not provide specific metrics, the new brand was designed to stand the test of time, rise above the competition, and empower Ascenta's business.

Ascenta