Case Study: Global Automotive Brand Company achieves frictionless, highly secure auto financing with Daon IdentityX

Pairing next-level mobile security with a frictionless user experience for 14.5 million auto financing customers

Global Automotive Brand Company’s finance division needed a more secure, faster, and more convenient way to support car financing transactions and mobile logins for millions of account holders. The challenge was to improve customer experience without relying on weak password-based authentication or the limitations of native device biometrics, which could be reset by anyone with the device password. Vendor Daon was selected to address these requirements with its IdentityX biometric identity assurance platform.

Daon implemented a platform-based, on-device biometric authentication solution that keeps matching data on the user’s device while supporting scalable, cross-channel multi-factor identity capabilities. The result was expedited customer service, faster loan and transaction approvals, and a best-in-class mobile login experience with strong security. Adoption remained high, the platform was positioned for expansion into the contact center and additional use cases, and the customer expected more than 14.5 million users by the end of 2020, with potential growth beyond 20 million in 2021.