Case Study: Valley Children’s Healthcare achieves magical pediatric patient growth with Daniel Brian Advertising

Valley Children’s Healthcare boosts revenue 17% with Daniel Brian Advertising

Valley Children’s Healthcare, one of the largest pediatric hospitals in the western U.S., had a bold vision to become the nation's best children's hospital. Their challenge was to create a distinctive and comforting patient experience to support this growth. They partnered with the vendor Daniel Brian Advertising to develop a comprehensive marketing and patient engagement strategy.

Daniel Brian Advertising created a "Magical Pediatric Experience" inspired by Disney's Imagineering, centered around the hospital's giraffe mascot, George. The solution included a data-driven digital media campaign, a patient pathway with emotional connections, and innovative tools like a therapeutic video game and a virtual reality wish experience. This strategy significantly increased hospital preference and resulted in a 17% revenue growth in the first year, alongside national recognition and Emmy awards for their work.

Valley Children’s Healthcare